From Codes to Meaning: How AI Unlocks Qualitative Insight
Assist. Prof. Dr. Mohsin Hassan Khan
Bahria University Islamabad, Pakistan
Qualitative data holds rich, nuanced insights—but traditional manual coding can be time-consuming and labor-intensive. This workshop introduces researchers, students, and practitioners to the power of AI-assisted qualitative analysis, showing how modern tools can go beyond basic coding to support theme detection, sentiment interpretation, and narrative synthesis.
Participants will explore practical applications of AI—such as natural language processing (NLP) and large language models (LLMs) like ChatGPT—in streamlining data analysis, generating interpretive summaries, and enhancing the analytical rigor of qualitative research. Through live demonstrations and hands-on exploration, attendees will learn how to harness AI tools ethically and creatively without compromising depth or context.
Ideal for those working in communication studies, social sciences, education, public health, or market research, this session empowers researchers to embrace AI as a partner in making meaning from complexity.
